Design and 3D animations by Thomas Gugel for the corporate video of GUNEE Homme.
The project is a corporate video of the menswear brand GUNEE Homme which shows the different aspects of the process of creation. Combining the clash of black and white with the colorful palette of the patterns is a unique aspect we wanted to transfer into the videos color concept. The materials and shapes of the animation almost naturally evolved by comparing the different parts of the hand-drawn pattern with photographs of rock formations.
The project started by helping a fellow designer, pushing his menswear brand. After pitching some first ideas to GUNEE, the two founders were courageous enough to consider the concept as their Image-Clip and were willing to leave the creative process and the production mostly unrestrained. The video was done with Cinema 4D and rendered using Redshift.
Any footage © by Thomas Gugel and GUNEE Homme.