“What would happen if Space Invaders met Alice in Wonderland?”
In collaboration with Kamila Figura and Katarzyna Olejarczyk, graphic designer Michał Markiewicz was working on a unique visual identity for Hearts Pub, the first gaming pub in Gliwice, Poland. Located near the academic complex, it’s a place where people can meet with friends, have a cold beer, and play a good old board or video console game.
This gaming pub looks like a traditional pub but it’s not a traditional pub that looks like a gaming pub. The visual identity masterfully combines both concepts. Guests can experience both parts simultaneously.
“When you think about pixels, glitches, old games, new games… and when you think about traditional pubs, beer, dark wood, warm interiors, there is obviously a big contrast. Our journey was showing that, in this case, they can live together and coexist.”
Below you can see a few images of the project. Full credits can be found at the end of the article.
All images © by Michał Markiewicz, Kamila Figura, and Katarzyna Olejarczyk.
Naming & Strategy: Michał Markiewicz
Art direction & Graphic Design: Michał Markiewicz
Illustration & Animation: Kasia Olejarczyk
Web Design: Kamila Figura
Web Development: Sebastian Wojdakowski
Project Photoshoot: Justyna Niwińska
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