The striking corporate identity design of Mario Mlakar, a young Croatian filmmaker.
The corporate identity design of Filmmaker Mario Mlakar has been realized by the creative team of Rational International, a graphic design and communications collective based in Zagreb, Croatia. After some consideration, the designers decided to use a repetitive ‘M’ (found in both his name and surname) as main element. The saturated color palette emphasize Mario Mlakar’s personality and work as a professional filmmaker.
Rational International developed a corporate identity design that looks strong and emotional with a focus on intellectual sharpness. Their work included the design of a stationery set, business cards, the entire communication design as well as web design. Every part of the design reflects Mario Mlakar’s personality and the striking color combinations convey a distinctive and recognizable visual identity.