Graphic design and branding agency For The People has created a visual identity for the city of Sydney.

The creative folks at graphic design and branding agency For The People have been commissioned to create a visual identity for the city of Sydney. Based on a new master-brand strategy, they reduced the many sub-brands and unified everything through a clear graphic design concept that would enable in-house teams and creative partners to thrive when using the system. Using a mix of core elements along with numerous flexible design elements, the identity has been designed to continually evolve. For The People’s creative team mostly built the brand system on geometry and circles. Below you can find a few images of the new visual identity. For more, please visit the website of agency For The People or follow them on Behance.

City of Sydney identity by graphic design and branding agency For The People.
City of Sydney identity by graphic design and branding agency For The People.
City of Sydney identity by graphic design and branding agency For The People.
City of Sydney identity by graphic design and branding agency For The People.
City of Sydney identity by graphic design and branding agency For The People.
City of Sydney identity by graphic design and branding agency For The People.

All images © by For The People. Do not hesitate to find other inspiring work in our Graphic Design and Branding categories. The handpicked projects have been realized by freelance designers and leading studios from all over the world.

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