To create this year’s campaign and visual communication for the Zürcher Theater Spektakel, one of Europe’s largest festival for the contemporary performing arts, studio marcus kraft teamed up with illustrator Maïté Marque. Several expressive visuals have been created to show the protagonists of the upcoming performances. The Paris-based illustrator has tranformed numerous images of productions from the festival program into a visual language, which is characterized by bold colors in sometimes unconventional combinations.

Below you can see a few images of the design project. For more of studio marcus kraft’s creative work, feel free to take a look at their website.

Campaign and visual communication for Zürcher Theater Spektakel by studio marcus kraft.
Campaign and visual communication for Zürcher Theater Spektakel by studio marcus kraft.

All images © by studio marcus kraft.

Credits:

Concept, Art Direction, and Design: Studio Marcus Kraft; Illustrations: Maïté Marque; Layout: Michel Fries; Web-Development: Highfive

Zürcher Theater Spektakel: Sarah Wendle, Veit Kälin, Matthias von Hartz (Co-Direction); INTR AG, Remo Bitzi & Marc Schwegler (Head of communication); Cynthia Domfe (Marketing & Head of Campaign)

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