Graphic design and rebranding by Sweety & Co. for Enjoei, a marketplace specializing in second-hand women’s fashion.
Sweety & Co. is a graphic design and branding studio based in Porto Alegre, Brazil. The studio was recently commissioned to develop a suitable new brand identity for Enjoei, a marketplace specializing in second-hand women’s fashion. The challenge was to maintain the aspects of a young and friendly brand while adding a more entertaining tone as well as emphasizing the growth of the company. The solution is a successful evolution of the old brand while maintaining its distinctive characteristics. The responsive logo provides several applications. Furthermore, the studio has added a typographic family that conveys a modern brand identity. Just check out the images below. For more of Sweety & Co.’s creative work, please visit their website. You can also follow the studio on Behance to stay up to date on their latest projects.
All images © by Sweety & Co. Do not hesitate to find more creative inspiration in our popular Graphic Design, Packaging, and Branding categories. In addition, you can find useful mockups and other graphic resources in our recommended Templates section.