Boca Chica.
The design team of Sociedad Anónima was asked by the mexican hotelier group ‘Grupo Habita’ to create a redesign of the logo and some other identity materials for Hotel Boca Chica in Acapulco. Goal was to develop a logo and brand design inspired by Acapulco’s golden time of the 1950s and 1960s. The result is a stylish vintage look that conveys a new Boca Chica experience.






