BIMA Brand Identity by Only Studio

Graphic Design, branding, and web design by Only Studio for the British Interactive Media Association (BIMA).

In recent years, the British Interactive Media Association (BIMA) has become UK’s largest and most popular network for digital professionals. BIMA’s goal is to simplify and optimize their members’ work procedures and conditions in numerous ways. Furthermore, the organisation serves as a platform where digital professionals can showcase their work and exchange ideas and concepts with others. With the times, BIMA has experienced some major changes and their existing identity was no longer appropriate. The creative team of Only Studio was hired to work on a new visual language. Read more more below.

Brand guidelines.
The extensive brand guidelines.

As part of the new visual language, Only Studio’s creative team was invited to re-think the positioning of the organisation in order to inform a new direction. Over a period of several weeks, they developed a new brand strategy, which strengthens the position at UK’s digital industry. The new brand strategy underlines their confidence, professionalism, and commitment to excellence. A red frame has become the new striking feature of the new design. It represents a responsive framing device. This graphic element can flex and adapt to fit any given application. Only Studio’s work also included the development of all branding materials including print and web. A few examples can be seen below. For more of their graphic work, please visit Only Studio’s website, just check it out here:

BIMA’s three logos for Awards, 100, and Hall of Fame.
The modern stationery system.
The British Interactive Media Association (BIMA).
The British Interactive Media Association (BIMA).
Responsive website design.
Responsive website design.
Website screens.
Website screens.

All images © Only Studio. Find more inspiring work in our Graphic Design, Branding, and Web Design categories. All three sections are filled with a fine selection of most creative projects. On WE AND THE COLOR we showcase the work of the world’s leading designers and agencies. This is your space for the daily dose of design inspiration.


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