Befak Pianos Identity by Kosta Rakicevic

Befak Pianos – brand identity design by Kosta Rakicevic.

The name Befak stands for Beogradska Fabrika Klavira (Belgrade Piano Factory). The company is well known for the production and distribution of high-quality pianos in the Balkans.

Kosta Rakicevic, a Belgrade, Serbia based art director and graphic designer was commissioned to develop a new brand identity that reflects the long tradition as well as the high quality of the Befak pianos. He used finest materials and gold foil stamping to give this brand identity the impression of the everlasting elegance of pianos.

Befak Pianos - identity design by Kosta Rakicevic.
Befak Pianos – identity design by Kosta Rakicevic.
Golden logo and logotype on a black background.
Golden logo and logotype on a black background.
The noble stationery set in black and white plus gold.
The noble stationery set in black and white plus gold.
Embossing stamp.
Embossing stamp.
Front and back of the business card.
Front and back of the business card.
Open folder with logo and cutting the inside.
Open folder with logo and cutting the inside.
Folder and letterhead.
Folder and letterhead.
Close up of the letterhead.
Close up of the letterhead.
Golden logotype on the black piano.
Golden logotype on the black piano.
Befak Pianos - Images for the visual experience.
Befak Pianos – Images for the visual experience.
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