An extensive visual language created by Mehmet Gozetlik for design studio Autoban.

Founded by Seyhan Özdemir and Sefer Çağlar, Autobahn is an internationally renowned design studio based in Istanbul, Turkey. Later joined by Efe Aydar, they are working across various fields such as architecture, interior, and product design. During the past years, their work has redefined Istanbul’s cityscape including hospitality, retail, residential and public realm developments. In addition, you can find their work in various cities across the globe including London, Madrid, Hong Kong, Moscow, just to name a few.

Just in time before studio Autobahn’s 10th anniversary, Mehmet Gozetlik, a graphic designer and co-founder of Antrepo was commissioned to develop a new visual language for the studio. Mehmet’s goal was to create a multi-layered brand experience based on 3 roots: urban lifestyle, coordinated motorway visuals, and craftsmanship. The sophisticated result can be found below. For more, please visit Mehmet Gozetlik’s portfolio.

The logo and brand mark.
The logo and brand mark.
The logo and brand mark.
The logo and brand mark.
Primary colors.
Primary colors.
Primary typography.
Primary typography.
Secondary typography.
Secondary typography.
Brand mark.
Brand mark.
Stamp
Stamp
Iconography
Iconography
Iconography
Iconography
Iconography
Iconography
Branded motorcycle and helmet.
Branded motorcycle and helmet.
Branded bike and Defender.
Branded bike and Defender.
Stationery system
Stationery system
Business cards
Business cards
Pocket notebooks
Pocket notebooks
Posters
Posters
Some screens of the website.
Some screens of the website.

Do not hesitate to find more Graphic DesignWeb Design, and Branding projects on WE AND THE COLOR.

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