Communication design and branding by studio empatía for Ciudad de juguetes.
The graphic design team of Buenos Aires, Argentina based studio empatía was commissioned to develop a suitable communication design for 51a. Ciudad de juguetes, a cultural project dedicated to support and promote handcrafted toys and the whole industry around this topic.
Empatía’s design pitch is based on playfulness, simple typography, graphics, and clear geometry. They developed a set of eye-catching and colourful layouts, which give the design a fresh and positive touch. Empatía’s final delivery included numerous invitation cards for the event, a stationery set, some posters and packaging materials as well as a new website.
Discover more of empatía’s graphic work on their studio website: www.helloempatia.com
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