Graphic design studio SHIFT has created an eye-catching brand identity including packaging for XILE CHILE.
XILE CHILE is a Mexican spicy sweet and treats brand focusing on happy and flavorful moments. Inspired by this, graphic design studio SHIFT came up with a brand solution that centers on a bold, fresh, and youthful visual experience with a particular emphasis on the brand’s fun and emotional personality. Please read more below.
SHIFT’s creative team designed a unique pattern to highlight those special and indulgent moments through the dynamic and fun aspects of the brand. In addition, they used striking colors juxtaposed with black and white graphic elements to portray the rich and unexpected variety of flavors. The bold and neutral brand elements result in an upbeat and bubbly experience through the combination of these seemingly opposite components.
SHIFT’s packaging solution is mostly based on simple and functional containers that directly reflect the quality, vibrancy, and attention to detail of the brand and its products.
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