Visual identity, package design and brand imagery created by CFC for Thyane.

The creative team of studio CFC (Content Form Context) was commissioned to develop a corporate identity, packaging, and brand imagery for Thyane, a recently launched Korean skincare brand. The corporate identity is based on the idea of a secret shop located in a mysterious old forest. Inspired by numerous images of plants and trees, all brand illustrations have been drawn by hand. CFC’s creative work included the development of a brand concept, graphic design, illustration, packaging design, product photography, and web design. Just have a look below. For more of CFC’s work, please visit their website or follow the studio on Behance.

Inspiration from mysterious forests and old pharmacy.
Inspiration from mysterious forests and old pharmacy.
Logotype and symbol.
Logotype and symbol.
Brand guidelines.
Brand guidelines.
Hand-drawn plants.
Hand-drawn plants.
Everything was drawn by hand.
Everything was drawn by hand.
Products with illustrations.
Products with illustrations.
Products with illustrations.
Products with illustrations.
Illustrations
Illustrations
Packaging range.
Packaging range.
Korean skincare products.
Korean skincare products.
Product photography.
Product photography.
Product photography.
Product photography.
Website
Website

All images © by CFC
Creative Direction by Charry Jeon
Design by Minsun Lee, Saerom Kang, and Eunju Kim
Illustration by Minsun Lee
Photography and Styling by Studio Rosso
Photographer: Kiwoong Hong

Feel free to find more inspiring work in our Graphic Design, Branding, Packaging, and Web Design categories. WE AND THE COLOR is your source for the daily dose of design inspiration!

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