Visual identity, package design and brand imagery created by CFC for Thyane.
The creative team of studio CFC (Content Form Context) was commissioned to develop a corporate identity, packaging, and brand imagery for Thyane, a recently launched Korean skincare brand. The corporate identity is based on the idea of a secret shop located in a mysterious old forest. Inspired by numerous images of plants and trees, all brand illustrations have been drawn by hand. CFC’s creative work included the development of a brand concept, graphic design, illustration, packaging design, product photography, and web design. Just have a look below. For more of CFC’s work, please visit their website or follow the studio on Behance.
All images © by CFC
Creative Direction by Charry Jeon
Design by Minsun Lee, Saerom Kang, and Eunju Kim
Illustration by Minsun Lee
Photography and Styling by Studio Rosso
Photographer: Kiwoong Hong