Swedish Handicraft Societies – Identity by Snask

The National Association of Swedish Handicraft Societies (SHR).

Snask is a Stockholm based brand, graphic design, and film agency. They where hired to create a visual identity for the National Association of Swedish Handicraft Societies (SHR).

This association exists for more than 100 years. It comprises over 17000 members, 22 regional offices, and 8 retail shops. The team of Snask developed a complete rework of the existing identity. Their goal was to create something modern but with a rich history of knowledge and experience. They designed a logotype that could be made by hand – flat on a surface as well as built up by any material, as well as an graphic identity.

Swedish Handicraft Societies - Visual identity design by Snask, a Stockholm based brand, graphic design and film agency.
Swedish Handicraft Societies – Visual identity design by Snask, a Stockholm based brand, graphic design and film agency.
Logotype and visual identity by Snask for Swedish Handicraft Societies.
Logotype and visual identity by Snask for Swedish Handicraft Societies.
The stationery set of the association.
The stationery set of the association.
Double-sided business cards.
Double-sided business cards.
Bag with identity illustrations.
Bag with identity illustrations.

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