The National Association of Swedish Handicraft Societies (SHR).
Snask is a Stockholm based brand, graphic design, and film agency. They where hired to create a visual identity for the National Association of Swedish Handicraft Societies (SHR).
This association exists for more than 100 years. It comprises over 17000 members, 22 regional offices, and 8 retail shops. The team of Snask developed a complete rework of the existing identity. Their goal was to create something modern but with a rich history of knowledge and experience. They designed a logotype that could be made by hand – flat on a surface as well as built up by any material, as well as an graphic identity.