The National Association of Swedish Handicraft Societies (SHR).
Snask is a Stockholm based brand, graphic design, and film agency. They where hired to create a visual identity for the National Association of Swedish Handicraft Societies (SHR).
This association exists for more than 100 years. It comprises over 17000 members, 22 regional offices, and 8 retail shops. The team of Snask developed a complete rework of the existing identity. Their goal was to create something modern but with a rich history of knowledge and experience. They designed a logotype that could be made by hand – flat on a surface as well as built up by any material, as well as an graphic identity.
![Swedish Handicraft Societies - Visual identity design by Snask, a Stockholm based brand, graphic design and film agency. Swedish Handicraft Societies - Visual identity design by Snask, a Stockholm based brand, graphic design and film agency.](http://weandthecolor.com/wp-content/uploads/2014/11/Swedish-Handicraft-Societies-Visual-identity-design-by-Snask.jpg)
![Logotype and visual identity by Snask for Swedish Handicraft Societies. Logotype and visual identity by Snask for Swedish Handicraft Societies.](http://weandthecolor.com/wp-content/uploads/2014/11/Logotype-and-visual-identity-by-Snask-for-Swedish-Handicraft-Societies.png)
![The stationery set of the association. The stationery set of the association.](http://weandthecolor.com/wp-content/uploads/2014/11/The-stationery-set.jpg)
![Double-sided business cards. Double-sided business cards.](http://weandthecolor.com/wp-content/uploads/2014/11/Double-sided-business-cards.jpg)
![Bag with identity illustrations. Bag with identity illustrations.](http://weandthecolor.com/wp-content/uploads/2014/11/Bag-with-identity-illustrations.jpg)