Illustration and brand identity development by Brett King for SOYO Frozen Yoghurt.
Brett King is a graphic designer, illustrator, and art director from New Zealand. His work is mainly divided between Kapu Toys and other design related projects for creative studio Kallan & Co. He recently had the opportunity to create some colorful illustrations for the new SOYO Frozen Yoghurt brand identity. The vivid illustrations were used on all branding and communication materials. Furthermore, they were immortalized as large mural inside the SOYO Frozen Yoghurt store. The illustrations create a friendly look and feel, just check out the images below. For those of you who want to see more of Brett King’s creative work, please do not hesitate and visit his website. His portfolio is equipped with stunning graphic design, illustration, and branding projects.