SOYO Frozen Yoghurt – Branding by Brett King

Illustration and brand identity development by Brett King for SOYO Frozen Yoghurt.

Brett King is a graphic designer, illustrator, and art director from New Zealand. His work is mainly divided between Kapu Toys and other design related projects for creative studio Kallan & Co. He recently had the opportunity to create some colorful illustrations for the new SOYO Frozen Yoghurt brand identity. The vivid illustrations were used on all branding and communication materials. Furthermore, they were immortalized as large mural inside the SOYO Frozen Yoghurt store. The illustrations create a friendly look and feel, just check out the images below. For those of you who want to see more of Brett King’s creative work, please do not hesitate and visit his website. His portfolio is equipped with stunning graphic design, illustration, and branding projects.

SOYO Frozen Yoghurt – illustration and communication design by Brett King.
SOYO Frozen Yoghurt – illustration and communication design by Brett King.
Illustrations created by Brett King for the brand identity.
Vivid and colorful illustrations created by Brett King for the brand identity.
Illustration for a big mural.
The full illustrated work was created for a big mural.
Detailed view of the brand illustrations.
This is a detailed view of the brand illustrations.
The illustrated mural within the store.
Here you can see the illustrated mural inside the store.
Close up of the mural design.
This is a detailed close up of the mural design in the store.

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