The skilled team of Marina Goñi Studio created a unique and modern brand identity for Óptica Elias.
In 2020, Spanish graphic design studio Marina Goñi developed a unique and modern brand identity for Óptica Elias, a family-owned optical company. The goal of the rebranding project was to show who they are and to visualize their great experience.
The challenge was to combine the uniqueness and personality of a small company with the power of those who play face to face in the biggest markets. To do so, the designers used the logo as the bridge of all the glasses. This way, the logo itself generates a flexible visual system.
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