Montréal Olympic Park.
The creative team of studio lg2boutique was commissioned to develop a new visual identity for Montréal’s old Olympic Park. The venerable park of the 1976 Summer Olympics with the stadium, the tower, the esplanade, and the sports centre is still an important tourist attraction of Montréal.
The new visual identity was designed to reflect the current and future vision as well as vocation of the park. But also the park’s historical legacy should not be forgotten. Lg2boutique designed an extensive range of communication materials, promotional items for tourists and visitors, and a new website.