Mignon – Art Direction, Branding, and Packaging by Benoit Galangau

Art direction, branding, and packaging design for Mignon confectionery.

I recently published an identity project by graphic designer Benoit Galangau for advertising agency Brown Fox. This is another stunning identity project by Benoit Galangau that I have to show you.

Mignon is an old, traditional confectionery business at the intersection of Canebière and the old port in Marseille, France. It started in the year of 1890 as a small family business and grew over the years to an institution with multiple stores under the name “Berlingots Mignon”.

French designer Benoit Galangau conceived a new visual identity concept, which brings the confectionery brand into the 21st century. His branding concept is a skillful mix of traditional influences and contemporary design trends. It’s a sophisticated symbiosis of traditional typography, pattern decorations, natural materials, and modern graphic design. His work included the entire art direction, branding, and packaging design.

Mignon stationery design by Benoit Galangau
Mignon stationery design by Benoit Galangau
Mignon - art direction, branding, and packaging design by Benoit Galangau
Mignon – art direction, branding, and packaging design by Benoit Galangau
Mignon brand identity by Benoit Galangau
Mignon brand identity by Benoit Galangau
Mignon visual identity design by Benoit Galangau
Mignon visual identity design by Benoit Galangau
Mignon stationery
Mignon stationery
Mignon business card design by Benoit Galangau
Mignon business card design by Benoit Galangau
Mignon coaster
Mignon coaster
Cup design by Benoit Galangau
Cup design by Benoit Galangau
Traditional cup design by Benoit Galangau for Mignon
Traditional cup design by Benoit Galangau for Mignon
Mignon coffee cups and carrier
Mignon coffee cups and carrier
Mignon coffee cups
Mignon coffee cups
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