A series of campaign posters created by graphic design and branding studio Demande Spéciale for MAPP MTL 2020.

For the second year in a row, graphic design studio Demande Spéciale was commissioned by MAPP MTL to design the entire campaign for their 4th edition of Collective Imaginaries. The challenge of this edition was to visually represent the idea of projection. The designers of studio Demande Spéciale wanted to symbolize the different levels of the mapping experience through three simple and distinctive visuals: the spectator’s gaze, the trajectory of the projection, and the projected surface. The gradients emphasize the idea of mapping.

In 2020, the client had a special request to incorporate color into the campaign. Until today, the combination of simple black and white was predominant in the communication of the event.

MAPP MTL 2020 campaign posters by Demande Spéciale.
MAPP MTL 2020 campaign posters by Demande Spéciale.
MAPP MTL 2020 campaign posters by Demande Spéciale.
MAPP MTL 2020 campaign posters by Demande Spéciale.
MAPP MTL 2020 campaign posters by Demande Spéciale.
MAPP MTL 2020 campaign posters by Demande Spéciale.
MAPP MTL 2020 campaign posters by Demande Spéciale.
Event poster in the streets.

All images © by graphic design studio Demande Spéciale. Do not hesitate to browse through our Graphic Design and Branding categories to find other inspiring work from all over the world. WE AND THE COLOR is an award-winning online magazine focusing on a variety of creative fields including design, art, photography, illustration, architecture, fashion, animation and filmmaking. In addition, we provide you with a lot of useful products for creative professionals such as fonts, graphic design resources, and books.

Subscribe to our newsletter!

5/5 (6)

Please rate this article.

LEAVE A REPLY

Please enter your comment!
Please enter your name here