Loveland Aleworks – Visual Identity by Manual

Successful Brand Design.

Design and visual communication studio Manual developed the complete visual and verbal identity for Loveland Aleworks, an independent microbrewery and tasting room located in Loveland, Colorado. Specially for Loveland Aleworks the studio designed a custom display typeface in two styles.

Loveland Aleworks Bottles
Loveland Aleworks Bottles
Loveland Aleworks - Stationery Design by Manual
Loveland Aleworks – Stationery Design by Manual
Loveland Aleworks - Tap Handles
Loveland Aleworks – Tap Handles
Loveland Aleworks Interior - Identity by Manual
Loveland Aleworks Interior – Identity by Manual
Loveland Aleworks - Plywood Poster Design by Manual
Loveland Aleworks – Plywood Poster Design by Manual
Loveland Aleworks - Plywood Poster by Manual
Loveland Aleworks – Plywood Poster by Manual
Loveland Aleworks - Sign
Loveland Aleworks – Sign
Loveland Aleworks T-Shirt
Loveland Aleworks T-Shirt

“The identity takes cues from Loveland’s past as a railroad town, from the logo badge itself, to the custom-designed tap handles based on 19th century railway signal levers.”