The harmonious packaing and product design of Kate Spade Saturday.
Kate Spade Saturday’s inhouse design team was responsible for the complete design work for both products and packaging. In addition, their creative team was responsible for the writing and naming of all branded materials. The design direction was done by Allison Henry Aver.
They developed a unique visual language based on simple graphic shapes and significant color contrasts. Below you can see some examples of their creations. A list of all engaged team members can you see at the end of the post.
Design Direction: Allison Henry Aver
Design: Kristie Malivindi, Nikelle Orellana-Reyes, Emily Long, Jenna Kaminsky, Garret Morin
Photos: Aaron Dyer
Prop Styling: Angharad Bailey
