Great Alaska Paper Co.
Fred Carriedo has designed this brand identity for a fictitious paper company. Goal of the design project was to create a visual identity that conveys a unique personality with traditional influences of Indigenous Alaskan culture. After determining the target group, Fred Carriedo came up with a nice looking logo design and the creation of the complete visual identity. Additional elements and ornaments were used to expand the brand identity in to a set of paper swatch books. Based on the visual toolset, Fred Carriedo has designed a series of event collateral.
For a moment I was really excited we had a great paper company here in Alaska. Damn.