Grand Départ Tour de France 2015 – Design by Total Identity

Grand Départ Tour de France 2015 – Graphic Design by Total Identity, an Amsterdam, Netherlands based agency.

In 2015, the Tour de France will depart from Utrecht, the Netherlands. This creates a great opportunity for the city of Utrecht to present themselves as a young, creative, and highly educated city in the center of The Netherlands. In addition, Utrecht is a cycling city by excellence, which makes it the ideal backdrop for the Tour to start. Therefore it is called UTRECHT2015 We All Cycle.

Total Identity, an Amsterdam based agency won the competition to develop a suitable event identity and adverstising campaign as well as composite logo for the Grand Départ Tour de France. Their main goal was to create a visual experience based “vitality” in order to represent the fresh forward thinking spirit of the city and the sporting event itself.

Grand Départ Tour de France 2015 - Graphic Design by Total Identity, an Amsterdam, Netherlands based agency.
Grand Départ Tour de France 2015 – Graphic Design by Total Identity, an Amsterdam, Netherlands based agency.
The logo collection.
The logo collection.
Event visuals and design.
Event visuals and design.
Grand Départ Utrecht 2015 - Official design solution.
Grand Départ Utrecht 2015 – Official design solution.
Grand Départ Tour de France 2015 - Promotion and advertising.
Grand Départ Tour de France 2015 – Promotion and advertising.
Promotional clothing such as caps, t-shirts, hoodies, and jerseys.
Promotional clothing such as caps, t-shirts, hoodies, and jerseys.
The colorful mobile design.
The colorful mobile design.

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