FutureBrand London has unveiled a striking new brand identity and website for SCI Ventures, a philanthropic venture fund with an ambitious goal: reversing paralysis. This groundbreaking initiative aims to build credibility and attract Life Science investors, medical professionals, and those impacted by spinal cord injuries while fostering hope and awareness of innovative scientific breakthroughs.
A Vision of Transformative Breakthrough
SCI Ventures sought a design that balanced credibility with accessibility. The fund’s mission is to catalyze investment in cutting-edge treatments for spinal cord injuries, a cause with profound implications for millions worldwide. FutureBrand responded by developing a visual and digital presence that embodies the concept of transformative breakthroughs while appealing to diverse audiences.
The design combines modern aesthetics with human-centered elements, striking a balance between professionalism and emotional resonance. Rounded shapes, soft transitions, and abstract visual filters evoke a sense of innovation and progress, while a carefully chosen color palette adds an air of approachability and optimism.
Balancing Science and Humanity
The typographic choices further reinforce the fund’s mission. By pairing serif and sans-serif fonts, the design communicates both the credibility of SCI Ventures’ scientific endeavors and the accessibility of its message. The layout is clean and inviting, ensuring information is easy to digest for investors, medical professionals, and families affected by spinal cord injuries.
Grace Potter, Digital Design Director at FutureBrand London, emphasizes the dual focus of the branding: “The branding needed to be visually engaging while presenting SCI Ventures as knowledgeable, pragmatic, and grounded in science. Our solution builds credibility with potential investors while addressing the wider audience’s needs by communicating complex information in an efficient and accessible way.”
A Collaborative Effort
FutureBrand’s approach reflects SCI Ventures’ collaborative ethos. The project was executed with input from SCI Ventures’ founders, including Adrien Cohen, Founding Managing Director, who remarked:
“The brief for SCI Ventures was not easy. A philanthropic initiative… with a VC fund mentality. FutureBrand has delivered over and beyond. The team captured what we are about: expertise, collaboration, and pragmatism.”
This sentiment is echoed by FutureBrand’s Executive Creative Director of Experience, Paul Silcox, and the broader design team, whose collective efforts brought the brand to life.
A Mission with Global Impact
SCI Ventures is not merely a fund; it represents hope for the estimated 15 million people living with spinal cord injuries worldwide. Many of these individuals are young and face life-changing challenges. SCI Ventures’ mission is to accelerate early-stage investments in potential cures and therapies, guided by leading neuroscientists at the forefront of medical science and technology.
Conclusion: A New Chapter in Philanthropy
FutureBrand London has succeeded in crafting a visual identity and website that encapsulates SCI Ventures’ groundbreaking mission. The brand’s fresh, modern appearance reflects its dedication to fostering scientific breakthroughs while remaining approachable and human.
This project demonstrates the power of thoughtful design to communicate complex missions with clarity and impact. As SCI Ventures advances its mission to reverse paralysis, its new identity ensures the fund stands out as a beacon of hope, innovation, and credibility in the world of medical science.
Credits
- SCI Ventures: Adrien Cohen (Founding Managing Director), Tom Londres (Board Member), Ian Curtis (Board Member), Roman Rothaermel (Investment Principal)
- FutureBrand London: Paul Silcox (Executive Creative Director, Experience), Sam Hollis (Head of Strategy), Grace Potter (Digital Design Director), Charlie Mason-Bishop (Business Director), Joe Warburton (Senior Designer), James Capenhurst (Senior Designer)
- Development Partner: Scott Humphrey
All images © by FutureBrand London. Hungry for more? If so, feel free to check out WE AND THE COLOR’s Graphic Design and Branding categories.
Subscribe to our newsletter!
