The new visual identity of Bayview Ascent is a successful symbiosis of modern graphic design and sophisticated imagery.

Spectra, a strategy and design firm was commissioned to help with a new visual identity for the premium residential development Bayview Ascent. The team consisting of two creative directors Elaine Fok and Spancer Deng as well as senior designer Claudia Chan and studio Eunice Chan, created a logo inspired by the movement of a river and gestures of large leaves. Each letter has been meticulously designed to mimic the curves of nature. The sophisticated result can be found below. For more, please visit Spectra’s website or follow the design firm on Behance.

The Bayview Ascent branding by Spectra
The brand guidelines.
The Bayview Ascent branding by Spectra
The Bayview Ascent branding by Spectra
The Bayview Ascent branding by Spectra
Modern graphic design and brand development.
The Bayview Ascent branding by Spectra
The color palette of the visual identity.
The Bayview Ascent branding by Spectra
These textures refer to the movement of a river and gestures of large leaves.
The Bayview Ascent branding by Spectra
Custom typography inspired by nature.
The Bayview Ascent branding by Spectra
A luxury residential development.

All images © by Spectra. Have a look at our Graphic Design and Branding categories to find more creative inspiration. Graphic designers can also find a handpicked selection of professional products in our Templates section.

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