A subtle and warm brand experience developed by graphic designer Andrés Domínguez for catering brand Fondly.

Established by chef María Zabala, Fondly is a brand specializing in custom catering services. Andrés Domínguez, a Mérida, Mexico based graphic designer was hired to work on a suitable brand identity that reflects the affection and dedication you can find in each dish. Andrés Domínguez says that the branding concept draws inspiration from the task of typing a letter with the addition of a natural handwritten font, which acts like the signature of the sender. Check out the images below. I’m pretty sure you will love the outcome of his work. For those of you want to see more of Andrés Domínguez’ graphic work, please have a look at his portfolio on Behance. His body of work includes numerous outstanding graphic design and branding projects as well as beautiful logo developments.

The typography is inspired by typing a letter.
The typography is inspired by typing a letter.
Subtle and warm graphic design.
Subtle and warm graphic design.
Stationery system.
Stationery system.
Two-sided business cards.
Two-sided business cards.
Envelopes
Envelopes
Appetizing images and a clean layout.
Appetizing images and a clean layout.
Postcard
Postcard
Beautiful printed collateral.
Beautiful printed collateral.

All images © by Andrés Domínguez. Do not hesitate to find more inspiring projects in our popular Graphic Design and Branding categories. On WE AND THE COLOR we feature the work of talented graphic designers and leading studios from all over the world.