Identity and packaging design by agency Oddds for Chandra, a Swiss fashion and accessories brand.
Chandra is a recently established fashion and accessories brand based in Switzerland. The founders Trang and Aurélien Spiegelberg asked the Singapore based design firm, Oddds to develop a suitable visual identity. The creative team of agency Oddds has designed a visual language based on Chandra’s elegant style. Their work included the development of a logo using a clean sans serif typeface to accompany the brand’s icon of a cat’s head. The logo creation provides purity and playfulness. In addition, it symbolizes the grace and elegance of both cats and women. The cat icon serves as the striking element of the whole brand identity.
The overall visual identity corresponds with Chandra’s collections. It reflects the subtle grace of Chandra’s clothes and accessories. Agency Oddds used colors of orange, salmon, ivory, and ebony with some highlights of terracotta and white silkscreens within the range of all printed matters. The result is a sophisticated brand identity that corresponds with Chandra’s elegant collection. See it for yourself and look at the images below. You can find more of Oddds’ graphic work on their website.