Chandra – Fashion and Accessories Brand

Identity and packaging design by agency Oddds for Chandra, a Swiss fashion and accessories brand.

Chandra is a recently established fashion and accessories brand based in Switzerland. The founders Trang and Aurélien Spiegelberg asked the Singapore based design firm, Oddds to develop a suitable visual identity. The creative team of agency Oddds has designed a visual language based on Chandra’s elegant style. Their work included the development of a logo using a clean sans serif typeface to accompany the brand’s icon of a cat’s head. The logo creation provides purity and playfulness. In addition, it symbolizes the grace and elegance of both cats and women. The cat icon serves as the striking element of the whole brand identity.

Chandra is a Swiss fashion and accessories brand founded by Trang and Aurélien Spiegelberg.
Chandra is a Swiss fashion and accessories brand founded by Trang and Aurélien Spiegelberg.

The overall visual identity corresponds with Chandra’s collections. It reflects the subtle grace of Chandra’s clothes and accessories. Agency Oddds used colors of orange, salmon, ivory, and ebony with some highlights of terracotta and white silkscreens within the range of all printed matters. The result is a sophisticated brand identity that corresponds with Chandra’s elegant collection. See it for yourself and look at the images below. You can find more of Oddds’ graphic work on their website.

Singapore based design firm, Oddds The New Anthropology was responsible for the branding.
Singapore based design firm, ‘Oddds – The New Anthropology’ was responsible for the branding. The logo is based on a subtle line graphic symbolizing the cute face of a cat.
The Singapore based agency has developed a range of printed collateral and packaging materials.
The Singapore based agency has developed a range of printed collateral and packaging materials.
Chandra's new visual identity conveys an elegant and modern touch.
Chandra’s new visual identity conveys an elegant and modern touch.
Here you can see some of the packaging materials.
Here you can see some of the packaging materials.
Hang tags at a garment.
Hang tags at a garment.

This project is featured in our Graphic Design, Branding, Packeging Design, and Fashion categories. Just click on the category links to find more stunning projects.

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