The Aspire brand identity by Design Devision, a London based graphic design studio.
The Aspire project is dedicated to to develop as well as implement and support different marketing and education programs in order to enhance Polish diaspora’s social and political potential in the UK.
Design Devision, a London based graphic design studio was hired to develop a suitable brand identity for the Aspire project. The striking logo in the form of the letter “A” is based on the British colors of blue, red, and white. In addition, the colors represent different activities and sectors of the Aspire project. The logo is a graphic construction created using different geometric shapes. The interaction between these graphic shapes and the chosen colors provide plenty of new combinations that symbolise the dynamics as well as the inspiring opportunities of the project. Below you can see the logo as well as some communication and branding materials.