Amado by Hyatt – Branding and Packaging by Anagrama

Amado by Hyatt – brand identity, graphic design and packaging design by Anagrama.

Anagrama, a renowned Mexican agency was tasked to create the entire branding, graphic design, and packaging for “Amado” by Hyatt, a Mexican artisan bakery and candy boutique specializing in the creation of regional products. Their delicate products are characterized by unique flavors, colors, and textures. As part of a boutique opening in a hotel lobby, Anagrama was asked to develop a fancy brand identity that attracts customers and stands out from typical Mexican clichés.

The brand proposal is based on a visual experience, which takes the fine art of traditional artisan bakery to a new contrasting level of modernism. Their design solution guarantees the brand to stand out among others. The identity is characterized by a vivid color palette, simple graphic shapes, and patterns. This solution translates the visual vocabulary from the 19th century into a contemporary look and feel with first-class printing finishes.

Amado by Hyatt - branding, graphic design, and packaging by Anagrama.
Amado by Hyatt – branding, graphic design, and packaging by Anagrama.
Stationery and printed collateral.
Stationery and printed collateral.
The well designed packaging range.
The well designed packaging range.
Colorful packaging design.
Colorful packaging design.
Visual identity and packaging based on different colors, graphics, and pattern.
Visual identity and packaging based on different colors, graphics, and pattern.
Amado chocolate.
Amado chocolate.
Close up of a colorful box.
Close up of a colorful box.

LEAVE A REPLY

Please enter your comment!
Please enter your name here