Amado by Hyatt – brand identity, graphic design and packaging design by Anagrama.
Anagrama, a renowned Mexican agency was tasked to create the entire branding, graphic design, and packaging for “Amado” by Hyatt, a Mexican artisan bakery and candy boutique specializing in the creation of regional products. Their delicate products are characterized by unique flavors, colors, and textures. As part of a boutique opening in a hotel lobby, Anagrama was asked to develop a fancy brand identity that attracts customers and stands out from typical Mexican clichés.
The brand proposal is based on a visual experience, which takes the fine art of traditional artisan bakery to a new contrasting level of modernism. Their design solution guarantees the brand to stand out among others. The identity is characterized by a vivid color palette, simple graphic shapes, and patterns. This solution translates the visual vocabulary from the 19th century into a contemporary look and feel with first-class printing finishes.