Befak Pianos – brand identity design by Kosta Rakicevic.
The name Befak stands for Beogradska Fabrika Klavira (Belgrade Piano Factory). The company is well known for the production and distribution of high-quality pianos in the Balkans.
Kosta Rakicevic, a Belgrade, Serbia based art director and graphic designer was commissioned to develop a new brand identity that reflects the long tradition as well as the high quality of the Befak pianos. He used finest materials and gold foil stamping to give this brand identity the impression of the everlasting elegance of pianos.