Graphic design and branding studio Graphéine has developed a visual identity for the French Ministry of Culture.
The creative team of Paris-based graphic design and branding studio Graphéine has developed a more flexible, contemporary, and lively visual identity for the French Ministry of Culture. The original logo designed by Pippo Lionni in 1989 already visualized the idea that culture doesn’t fit into a box. In 1999, the logo of the French Republic has been added to the design and in 2003, studio LM Communiquer proposed a red-framed graphic system that helps to better identify the Ministry’s communication. In 2019, Graphéine was asked to rethink a more flexible and functional visual identity system with regard to new digital uses. Some images of the sophisticated result can be seen below. For those who want to see more of the studio’s creative work, please visit their website or follow their creative team on Behance.
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