Seiva Branding by Vinicius Hideki

Brand identity design by Vinicius Hideki for Seiva.

Vinicius Hideki is a São Paulo, Brazil based graphic and product designer. He recently complete the brand identity for Seiva, a project by Ana Cezar de Andrade with the purpose of awakening the sensitivity of nature in people’s life. The brand focuses on a variety of media such as garments, paper, furnishings and other interior decorations. With a strong focus on the awareness of our environment as well as design elements inspired by art and botany, Seiva is a brand that represents a unique lifestyle.

Vinicius Hideki’s proposal for Seiva’s brand communication offers the lightness and subtlety of nature. Only natural materials have been used to communicate the brand’s core principle of sustainability and the overall awareness of the environment. Vinicius Hideki decided to print the logo in metallic copper color on several branding materials using a hot stamp technique. This way, the visual identity received a more sophisticated touch. The project included a brand concept as well as the logo development and numerous branding and packaging materials. Below you can see the sophisticated result. If you want to see more of Vinicius Hideki’s creative work, feel free and have a look at his website: www.viniciushideki.com

Brand identity deveopment by Vinicius Hideki for Seiva.
Brand identity deveopment by Vinicius Hideki for Seiva.
Designer and founder of Seiva, Ana Cezar de Andrade.
Designer and founder of Seiva, Ana Cezar de Andrade. With a great passion for nature and floral pattern designs, the Brazilian designer works with a variety of media.
Some examples of the branding materials.
Some examples of the branding materials. Only natural materials have been used for all branding and packaging elements.
All design elements follow the core principle of sustainability and the overall awareness of the environment.
All design elements follow the core principle of sustainability and the overall awareness of the environment.

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