Brand identity design by Vinicius Hideki for Seiva.
Vinicius Hideki is a São Paulo, Brazil based graphic and product designer. He recently complete the brand identity for Seiva, a project by Ana Cezar de Andrade with the purpose of awakening the sensitivity of nature in people’s life. The brand focuses on a variety of media such as garments, paper, furnishings and other interior decorations. With a strong focus on the awareness of our environment as well as design elements inspired by art and botany, Seiva is a brand that represents a unique lifestyle.
Vinicius Hideki’s proposal for Seiva’s brand communication offers the lightness and subtlety of nature. Only natural materials have been used to communicate the brand’s core principle of sustainability and the overall awareness of the environment. Vinicius Hideki decided to print the logo in metallic copper color on several branding materials using a hot stamp technique. This way, the visual identity received a more sophisticated touch. The project included a brand concept as well as the logo development and numerous branding and packaging materials. Below you can see the sophisticated result. If you want to see more of Vinicius Hideki’s creative work, feel free and have a look at his website: www.viniciushideki.com