Pablo & Rusty’s Branding and Packaging by Manual

Successful brand and package design by San Francisco based studio Manual for Pablo & Rusty’s.

The team of studio Manual was asked to help with the development of a suitable rebrand design for Pablo & Rusty’s, an award-winning small-batch coffee roastery located in Sydney, Australia. Their passion is to find the most aromatic coffee, roast it in the best possible way, and deliver it to their customers in one of the four stores.

Manual’s task was to develop a new brand identity, which better reflects the corporate strengths of this small business. The new brand solution draws inspiration from the core of their business – the typical coffee sacks with printed stencil letterings. They combined this style with a modern custom-drawn logotype. A restrained color palette as well as the simple use of typography allowed the coffee to remain the focus. This uniform design has been applied to all key retail and packaging elements. You can find more of studio Manual’s creative work here.

Brand and package design by studio Manual for Pablo & Rusty’s.
Brand and package design by studio Manual for Pablo & Rusty’s.
Pablo & Rusty’s, an award-winning  coffee roastery located in Sydney, Australia.
Pablo & Rusty’s, an award-winning coffee roastery located in Sydney, Australia.
Two cups under the espresso machine.
Two cups under the espresso machine.
Two coffee mugs and the paper carrier.
Two coffee mugs and the paper carrier.
Coffee mugs with simple carrier.
Coffee mugs with simple carrier.
The coffee packaging design.
The coffee packaging design.
Business and customer card.
Business and customer card.
Menu on a wooden board.
Menu on a wooden board.
Signage of the roastery in Sydney, Australia.
Signage of the roastery in Sydney, Australia.

Visit our branding, graphic design, and packaging categories to discover more outstanding projects for your daily dose of inspiration.

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