A Fun Coffee Branding.
The branding strategists and graphic designers of studio Marque teamed up with RCG to create a new premium coffee brand and food offering. As a first step, they developed a distinctive name, signature and graphic system. Their work resulted in a beautiful store, which attracts customers to try the barista style coffee. The brand name “Motto” stands for environment, personal service as well as good coffee and food. This new coffee branding concept offers a fun, colorful look based on vintage inspired typography.