Logo design and brand development by Joe White for the Fika Company, a premium coffee roastery.
Joe White is a London, UK based graphic designer, illustrator, and typographer who mainly specializes in branding and packaging design projects. He is well known for his vintage inspired style of old marks and logos.
Joe White was recently asked to create a distinctive logo as well as a new look for the Fika Company, a premium coffee roastery from sunny California, which was founded in 2012. Joe White’s logo design is characterized by his typical vintage inspired style. Using fine hand-drawn lines, the London based designer has created a logo that includes a little child riding on the back of a big bear. This mark aims to illustrate a close friendship. Furthermore, it refers to an old Swedish story. Joe White also developed a range of marks and alternate logo versions that have been used in a variety of applications. The entire brand identity conveys a beautiful vintage chic that is based on some kind of old rustic look and feel. Below you can see the logo as well as some printed applications. You can find more of Joe White’s creative work here.
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