Branding and Package Design Inspiration.
Brand company Hornall Anderson was commissioned by Craft Brew Alliance to develope a suitable visual identity and packaging design for the launch of Omission, a handcrafted gluten free pale ale and lager. The creative team of Hornall Anderson developed the slogan: “it isn’t just what we took out, it’s what we left in”. They also created some funny illustrations that emphasize the removal of gluten.
![Omission - packaging by Hornall Anderson Omission - packaging by Hornall Anderson](http://weandthecolor.com/wp-content/uploads/2013/01/Omission-packaging-by-Hornall-Anderson-434634.jpg)
![Omission - handcrafted pale ale - package design by Hornall Anderson Omission - handcrafted pale ale - package design by Hornall Anderson](http://weandthecolor.com/wp-content/uploads/2013/01/Omission-handcrafted-pale-ale-package-design-by-Hornall-Anderson-53256.jpg)
![Omission - handcrafted lager - package design by Hornall Anderson Omission - handcrafted lager - package design by Hornall Anderson](http://weandthecolor.com/wp-content/uploads/2013/01/Omission-handcrafted-lager-package-design-by-Hornall-Anderson-44535.jpg)
via thedieline