Motion Birth – Mark and Logotype Design.
Danish graphic designer Maria Grønlund teamed up with studio Werox to create an appropriate mark and logotype design for Motion Birth, a company that produces animations and motion graphics for companies working in the life science area. Motion Birth asked for a mark and logotype design, which is suitable for 3D visualizations and animations.
Maria Grønlund’s design concept is inspired by scientific visualizations. It has a resemblance to star clusters in a spiral galaxy and molecules in a DNA string. The additional logotype is a contemporary, clean and custom-made sans serif. It offers legibility and a humanistic look. The mark was designed in different color versions, which can be applied on a variety of communication materials and stationery.
Maria Grønlund chose a very colorful palette to reflect diversity and flexibility. The result is a fresh, contemporary, and striking brand design.