Los Dos Chinos – coffee shop brand identity design by Hachetresele Studio.
Los Dos Chinos is an old coffee shop in the city of Buenos Aires, Argentina. Everything started in 1862, two men sold their homemade food in the streets of Buenos Aires. After this period of selling their food directly on the street, they opened their own shop around the corner. The new shop quickly became known and very popular. Today, people still love the handcrafted products, which provide a family atmosphere.
In 2015, the team of Hachetresele Studio was asked to create a redesign of the existing visual identity. Goal was to create a new identity that combines tradition with a modern approach. Hachetresele Studio’s brand solution is based on a clean graphic language with a reduced color palette. The designers have created a new logo from simple geometric shapes. This new brand identity has been used in a variety of items ranging from stationery to packaging materials.