Corporate identity design by agency Zeichen & Wunder for Gudrun Weber’s fashion label, Lieblingsteil.
German fashion designer Gudrun Weber uses old clothing or heirlooms to create new fashion. With attention to detail, she tailors individual pieces that are unique and trendy. For her fashion label called ‘Lieblingsteil’, Munich, Germany based agency Zeichen & Wunder was commissioned to develop a corporate identity that reflects Gudrun Weber’s creativity as well as the look and feel of her designs and the unique idea of her fashion label.
The approach was to create a fashion label identity that refers to the customer’s needs and the desire for a unique piece. Moreover, it should stand out in a positive way from the major labels that dominate the world of fashion. At the heart of the design is the logotype with the brand name: ‘Lieblingsteil’, which can be translated as ‘favorite piece’.
In addition to the the logotype, Zeichen & Wunder’s graphic work included the development of a stationery set, business cards, hang tags, different printed matters, and a new website.