Brand development by studio Futura for apparel boutique, Legs for Days.
The creative team of Mexican design studio Futura was aked to help with the brand development for Legs for Days, a new apparel boutique for young women.
The brand name “Legs for Days” draws inspiration from this kind of young women that feel beautiful and sexy without taking themselves so seriously. Studio Futura decided to use a range of light blue together with a delicate pink and clear white as the main background colors. The logotype has been printed in golden letters on the branding materials, what gives a little touch of glamor to the brand identity. A pattern of little graphic symbols completes the appearance.
This visual vocabulary reflects the identity of a young apparel boutique that understands women who want to feel free and sexy while dressing up only for themselves.
Check out some of Futura‘s older branding projects on WE AND THE COLOR or visit their website: byfutura.com
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