Printed matters and entire branding for KYD Buro.
This brand identity is a homage to simple graphic shapes and natural materials. Saint Petersburg, Russia based graphic designer Pavel Emelyanov was hired to develop the overall corporate identity concept for KYD Buro, a young team of architects. The brand name consists of the first letters of the founders: Kobets, Yankovskiy, and Dubrovskiy. Their work is characterized by team spirit along with mathematics, logic, simplicity and flexibility to obtain first-class architectural solutions for a variety of different projects.
KYD Buro asked for a coproate identity concept that refers to the personality and philosophy of the team. In a first step, Pavel Emelyanov established a relationship between different brand values and matching graphic expressions. In a next step, he dealt with the creation of a suitable logo. The solution was a type transformable sign consisting of three caps letters. All letters are based on one grid to offer the exactly same dimensions. The letters can be connected in different ways to reflect the idea of diversity, innovative processing, and different architectural shapes.
Pavel Emelyanov developed a range of printed matters and stationery. For the business cards they used 0.8mm brown cardboard, which was cutted and engraved with a laser machine. The entire communication design provides a pleasant look consisting of natural materials. In addition, a new website has been created that works great on any screen size and resolution.
Print production was made by F61 work room and the complete product photography by Anatoly Vasiliev.
