Visual design studio TRÜF created a brand identity for BLDG25 based on geometric patterns inspired by science and art, data analytics and creativity, innovation and practicality.
BLDG25 is a brand that combines backgrounds in exploratory and creative game design with experiences in enterprise product management. California-based visual design studio TRÜF was asked to create a brand identity that reflects behavioral science and technology, allowing the viewer to interpret it on their own terms. The graphic design concept is a play on opposites: science and art, data analytics and creativity, innovation and practicality.
The use of mesh-like patterns pays tribute to BLDG25’s gaming DNA, imagination, and flexibility. A range of wave and sphere motifs have been created to represent the transformational nature of their products, a paradigm shift that pulls the viewer into new and unexpected worlds. Just have a look at the following images. For more, please visit TRÜF’s website or follow them on Behance.
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