Graphic design, art direction, and branding by Socio Design for Hedeker.
Here comes another eye-catching graphic design and branding project realized by the skilled team of Socio Design, a London-based graphic design and strategy agency. Their designers have been commissioned to rethink the existing brand experience of Hedeker Wealth and Law, an independent group of companies specializing in helping families protect, preserve and grow their wealth throughout a variety of key life stages. The group provides different services centered around four pillars of expertise consisting of investment, management, financial planning, and tax advice.
With the aim of repositioning the group to attract a wider audience, the new logo represents the four pillars of expertise while framing a hidden ‘H’ at its center. This mark was combined with typography characterized by a classic serif font as well as a sophisticated color palette and luxurious print finishing. The modern yet elegant result can be seen below. For more of Socio Design’s creative work, please visit their website or follow the studio on Instagram.