Travel Agency Identity.
Realist is a graphic design and branding studio dedicated to delivering design solutions for different businesses around the world. A particularly successful example of Realist’s work is this brand identity. The studio developed this colorful and fresh brand design for HappyFly, a boutique and travel agency, specializing in custom trip bookings. The colors were chosen to match the theme ‘Travel’. The bright yellow reminiscent of summer and sun, while the blue color reflects the sky and water. Several icons were created to visualize different holiday activities.