Graphic design and branding studio Foreign Policy Design created an eye-catching visual identity for Figment.
Figment is a company that offers beautifully furnished boutique homes as well as a thoughtful and refreshing take on co-living. Their aim is to transform spaces into vibrant platforms for local art, design, and architecture. “First launched in beautifully restored shophouses in its home city of Singapore, each Figment home is designed and decorated to reflect the personality of a local designer, offering residents their own piece of the city-state’s history and local flavor.”
The creative people at studio Foreign Policy worked with Figment to turn each house into a home. They created an expandable logo and brand system that references the unique roofs of Singapore’s heritage shophouses. In partnership with local craftsmen and makers, they developed specially curated welcome kits to make new residents feel right at home. Below you can see a few examples of the brand collateral. For more, just have a look at the website of studio Foreign Policy or check out their portfolio on Behance.
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