Branding agency Mucca teamed up with illustrator Jeffrey Fisher to create a unique brand experience for Cafe d’Avignon, the new retail spinoff from NYC culinary legend Pain d’Avignon.
The old world becomes new in these designs for a culinary legend. Known for their work reshaping brands across fine dining, beauty, wellness, hospitality, and CPG, Mucca is an award-winning New York branding agency. They recently teamed up with illustrator Jeffrey Fisher to create a unique brand identity for Cafe d’Avignon, the new retail spinoff from NYC culinary legend Pain d’Avignon.
“Obviously, restaurants have been struggling during the pandemic and are now looking to strengthen their overall experiences to build brand awareness and customer loyalty. For Mucca and Cafe d’Avignon, that meant going way back to Old World Europe, teaming with Fisher for a series of designs and hand-drawn lettering that are raw and expressive. Can packaging and brand experience design play a role in post-pandemic success? Both Mucca and Cafe d’Avignon are betting on it.”
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