Backyard Store Brand Design.
The Hamburg, Germany based graphic design agency Formvermittlung was entrusted with the Backyard rebranding. Backyard is a store that offers multiple streetwear labels. Formvermittlung developed a completely new design concept for the fields of corporate design and identity as well as packaging, web presentation, and store interior. Some elements of the old visual identity were used, revised and combined with a new coloring. High-quality materials underline Backyard’s new look and feel.