Brand Design for Moomah by Apartment One

Moomah’s Successful Brand Design.

Creative agency Apartment One developed an organic and dynamic brand identity for Moomah, a space that encourage creativity and connection between parents, children, and friends.

Moomah Stationery by Apartment One
Moomah Stationery by Apartment One
Moomah Brand Design by Apartment One
Moomah Brand Design by Apartment One
Moomah Business Cards by Apartment One
Moomah Business Cards by Apartment One
Moomah Printed Brand Material by Apartment One
Moomah Printed Brand Material by Apartment One
Moomah Brand Design by Apartment One
Moomah Brand Design by Apartment One
Moomah Packaging by Apartment One
Moomah Packaging by Apartment One
Moomah Package Design by Apartment One
Moomah Package Design by Apartment One
Moomah Brand Design by Apartment One
Moomah Brand Design by Apartment One
Moomah Homepage - Web Design by Apartment One
Moomah Homepage – Web Design by Apartment One
Moomah Website - Web Design by Apartment One
Moomah Website – Web Design by Apartment One
Moomah Interior
Moomah Interior

We first looked to identify the essence of Moomah and simplified it into four core values: connect, create, discover, and nourish. We then developed a robust visual brand language that would convey those ideals, designing variations of the logo with everyday objects that represented each value.

We pushed the boundaries of traditional identity development by extending the brand’s identity beyond the logo and name and creating an ownable graphic vernacular that encapsulated the whimsy, wonder, and heart of the brand.