Moomah’s Successful Brand Design.
Creative agency Apartment One developed an organic and dynamic brand identity for Moomah, a space that encourage creativity and connection between parents, children, and friends.
We first looked to identify the essence of Moomah and simplified it into four core values: connect, create, discover, and nourish. We then developed a robust visual brand language that would convey those ideals, designing variations of the logo with everyday objects that represented each value.
We pushed the boundaries of traditional identity development by extending the brand’s identity beyond the logo and name and creating an ownable graphic vernacular that encapsulated the whimsy, wonder, and heart of the brand.