Brand identity development by Stockholm Design Lab for A-TO-B.
In early 2014, the creative team of Stockholm Design Lab was approached by the Venue Retail Group to develop a brand strategy including naming, visual identity, and packaging for a new store concept. Venue Retail Group operates over 150 stores in Scandinavia with a focus on diverse accessories, bags and shoes. With A-TO-B, the client asked for something new, a store concept that provides everything you need for travelling. Please read more about the project below the first image.
After an extensive briefing with the client as well as market research and competitive analysis, the team of Stockholm Design Lab has developed a brand strategy that offers the experience of a unique place that gathers and provides useful products for people on the move. The new brand identity is based on a modern, mobile and flexible design with the purpose of being there when you move from A to B, and every step in between. The first shop opened in August 2015. Below you can see some examples of Stockholm Design Lab’s sophisticated work. For more, please visit their website.