The Yachtsetter – branding, print and graphic design by Anagrama.
The creative people of studio Anagrama were approached to develop a brand identity for The Yachtsetter, a service that provides yacht and cabin rentals. In addition to their unique service, they offer a clothing line of bathing suits, shirts, and other accessories.
Anagrama’s brand solution draws inspiration by elements of the nautical language and regattas, which you can find in signaling communication, shields, medals, and flags. Their design combines elegance, luxury, and fun. Anagrama’s aim was to develop a visual identity that reflects the exclusive service that delivers both entertainment and comfort.
The logo design is influenced by the formations and silhouettes that occur from regattas. Below you can see some images of the brand identity. For more, please visit: www.anagrama.com